Aveda is a globally recognized beauty brand that specializes in natural, eco-friendly hair care, skincare, and cosmetic products. Founded in 1978 by Horst Rechelbacher, Aveda is known for its commitment to using sustainably sourced ingredients and reducing their environmental impact. The brand offers a wide range of products, including shampoos, conditioners, styling products, and makeup, all made with plant-based ingredients and essential oils. Aveda also operates several salons and spas around the world that utilize their products in their services. Overall, Aveda is a pioneer in the green beauty movement and continues to be a leader in the industry.