Name case refers to the capitalization format used for names, specifically the first letter of each name being capitalized. This format is commonly used in writing for proper nouns such as people's names, place names, and company names. Name case is important for maintaining clarity and professionalism in writing, as it helps distinguish names from common nouns. It is also a standard convention in many style guides and writing formats, including APA and MLA. Using name case correctly shows attention to detail and respect for the individuals or entities being referenced.