A name cruise is a unique and exciting event where participants come together to brainstorm and select a name for a new product, business, or concept. It is a collaborative process that encourages creativity, teamwork, and out-of-the-box thinking. Participants are usually divided into groups and given a set amount of time to generate ideas and then present them to the larger group. The cruise may include workshops, brainstorming sessions, and fun activities to inspire creativity and help participants think outside of their usual constraints. Ultimately, the goal of a name cruise is to come up with a name that is memorable, catchy, and reflects the essence of the product or brand being named.