Name jacking refers to the practice of intentionally registering a domain name that is similar to a well-known brand or individual in order to deceive users or profit from their mistake. This unethical practice is commonly used by cyber squatters who hope to sell the domain name back to the original brand or individual at a higher price. Name jacking can also involve registering social media handles or usernames that closely resemble those of popular individuals or companies in order to capitalize on their online following. This practice is illegal in many jurisdictions and can result in legal action being taken against the perpetrator. It is important for brands and individuals to protect their digital identities by regularly monitoring for instances of name jacking and taking necessary steps to mitigate any potential damage.