Name loyalty refers to the strong attachment and preference that individuals have towards a particular brand or company. It is when customers repeatedly choose to purchase products or services from a specific brand out of habit, trust, or satisfaction with their experiences. Name loyalty is built through consistent product quality, exceptional customer service, and aligning with the values and beliefs of customers. It can also be influenced by personal connections and emotional ties that customers develop with a brand over time. Companies often strive to cultivate name loyalty as it leads to repeat business, positive word-of-mouth referrals, and long-term success in the market.